After the pandemic, there are Big Opportunities to revive participation in your community
At Sports Path we have developed a comprehensive resource to help attract NEW or LAPSED players in your community See:‘ INNOVATE ! Build Your Grassroots Football Startup’
Why ‘Startups ?’
INNOVATION is required to develop NEW MARKETS and attract NEW CUSTOMERS across the full range of Grassroots Football for all ages, genders and all abilities
From over 50 Case Studies via Video Interviews we have seen how alternative, non- traditional models have achieved success in attracting non users or infrequent players e.g.
* how Jon Johsnon - with United Soccer Academies in Canada, the USA and Ghana, has doubled numbers every 12 months by purposefully NOT Targeting the top 20% of players
* how Natalie Doyle started Sports Sister to support the boom in girls football in England
* how David Batch of Premier Education built this programme from nothing to over 240,000 children per year in School PE & Football
* how MYSA in Nairobi, Kenya grew from nothing to become the biggest youth football programme in Africa with 30,000 participants
*how Harry O’Riordan founded Proformance Pathways while still a student and now employs over 50 coaches and 6,000 children in their?? year in conjunction with the Marcus Rashford’s Activity Holiday Programme for children from low income homes
* how Matt Greenwood at Pickering Football Club, Ontario, Canada attracted 100 footballers with disabilities to his club 90 + players, integrating these players in a pathway to all club activities
Why Now ?
Disruption caused by the pandemic has created opportunities for NEW MARKETS. Interest in football has increased during the pandemic :
Over 325 million copies of the egame, FIFA 2022 game were sold in 2021 (more than double the number ‘real life’ football players registered
AND For the 2020 UEFA Euros The cumulative audience for the tournament was over 5 Billion with more viewers globally than ever before
But for all players globally, participation opportunities reduced as a result of the pandemic and in some countries players haven’t been able to play for 2 years creating enormous pent up demand
In addition remote school learning and college tuition together with remote home working patterns has created a significant demand for social physical activity
Why Sports Path?
We have a track record of over 40 years of building grassroots programmes that work !
And through our network we were able to secure 50 Case Studies via Video Interviews from Experts across the world
Who is the Course aimed at?
It will interest anyone considering a new project or adding to an existing programme, anyone who has a business idea and would like to validate it OR is looking for an idea in grassroots football
What Benefits ?
On completion, all participants will take away a range of benefits including:
How to Identify and Quantify a ‘gap’ in the grassroots football market
How to use simple Data analysis strategies to obtain additional insight
Learn Easy Steps to launch your programme
How to Finance your Project
Developing an idea into a Business Plan suitable for potential investors
Obtaining confidential feedback to your Business Plan
As confirmed by some of the first participants on the course:
Joe Cunnane, Precision Football, Brisbane , Australia:This course is excellent for any grassroots coaches looking to begin their own startup as it runs you through the necessary processes/steps needed prior to establishing your startup. I highly recommend this course as it is well structured, provides a great deal of detail and is very interactive." https://www.precisionfootball.com.au/
Ms.Ihsan Ramadan,Technical Director Assistant,Grassroots coordinator /Football development, The Palestine Football Association: "I have really enjoyed it! In talking about the course, the provided material was so much interesting, and it was divided in a way that facilitate the understanding of the concept ,the chosen interviews, articles, and researches along with videos were so much interesting" https://www.linkedin.com/in/ihsan-abdallah-140444146/
Luca Conniber, Founder of Tredegar Park Wolfpack AFC, Newport, Wales " The content and quality of this course is one not to be missed. A fantastic learning suite through Pebble Pad allows for easy navigation, access and tracking of your own workbook. An excellent course and definitely not to be missed! " https://www.facebook.com/TredegarParkWolfpackAFCNewport/
Steve Hamilton, UEFA Licensed Coach, FC Blagoevgrad, Blagoevgrad, Bulgaria " I have just finished Robin Russell’s Sports Path online course called “build your grassroots startup”. This is very valuable in finding a business idea in grassroots football and progressing it . It's a great educational platform to learn from. " https://www.linkedin.com/in/steve-hamilton-07305120b/
Mauricio Suarez, Football Director of Sierra Fútbol Club. Bogotá, Colombia "At first I was a little bit afraid because English is not my mother tongue and I thought it was going to be a technical language difficult for me to comprehend. But as I have gone through the modules, I have felt more comfortable, the course has made me open my mind, think, research and think out of the box. This course is really different" https://www.linkedin.com/in/edgar-mauricio-suarez-reyes-a7422a42/
Are you as serious about reviving grassroots football participation as we are?
What to do next -
1.50% ‘Early Bird' offer until April 30th 2022 will be £35 ( $49). To take advantage of this offer Click here
2. From May 1st 2022 the cost of the course will be £75 (approximately $99)
3. Participants on the course can complete the course at their leisure over 6 months OR complete all the tasks on course within 28 days and receive a Full 100% refund
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