Welcome to Sports Path

Meet Robin

Robin has significant experience in devising and implementing strategic educational plans and projects across the football industry. He founded “FA Learning” for the English FA before leaving to set up Sports Path.

Robin has been a UEFA Grassroots Football Development Consultant since 2005 and is recognised globally for expertise in football development and education. He has been awarded the Lifelong Contribution to Coach Education Award at the Inaugural FA Awards and previously awarded an Honorary Fellowship of the Physical Education Association of the UK.

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The AI Football Coach Educator Pathway

A structured route for Coach Educators and Coach Developers in Clubs and Associations to create their own AI Personal Assistants — maximising personalised learning for coaches.

Why this matters

Coach educators Coach Developers in Clubs and Associations face a unique challenge: supporting large numbers of coaches with limited time, resources, and capacity. Many want to offer personalised development but are constrained by admin, scheduling, and the scale of their work.

The AI Football Coach Educator Pathway provides a practical, hands-on journey that enables coach educators to design, build, and apply their own AI assistants. These assistants are not generic tools — they are personalised, context-specific, and directly aligned to the needs of their coaches. They are 'Conversational Assistants' bespoke created specifically improve Knowledge but also improve Understanding and actually enhance practical coaching skills like communication , reflection and analysis

By the end of the Pathway, participants will be able to:

Create and operate their own Chatbot based on their chosen content
Develop individualised learning programmes for their coaches
Provide round-the-clock support, resources, and feedback
Use AI to extend their impact far beyond what’s possible with traditional methods

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